Wine Industry
The new Michelin wine rating system could change how wine is judged. For more than a century a Michelin star has been the benchmark for restaurants, and it can make a chef’s career. Now the red guide has turned to wine.
It is a big move. Michelin wants to be the authority on what we drink as well as what we eat. For wine lovers and the trade, that could change how quality is judged and sold.
Where the Michelin Guide came from
The Michelin Guide debuted in 1900 as a marketing tool for the French tyre makers Édouard and André Michelin. With about 3,000 cars on France’s roads, the free guide encouraged new motorists to drive further and wear out their tyres. It listed mechanics, hotels and restaurants.
The restaurant listings proved popular. In 1926 Michelin introduced a single star to denote “high-quality cooking.” By 1936, the familiar three-star hierarchy was established, each tied to how far it was worth travelling:
- One Star (★): “High-quality cooking, worth a stop.” A restaurant offering consistently excellent food in its category.
- Two Stars (★★): “Excellent cooking, worth a detour.” Skilfully and carefully crafted dishes of outstanding quality, reflecting the chef’s personality.
- Three Stars (★★★): “Exceptional cuisine, worth a special journey.” Distinctive dishes, executed with superlative ingredients and unparalleled precision, delivering a unique and memorable gastronomic experience.
Anonymous inspectors judge restaurants on five criteria: quality of ingredients, mastery of flavour and technique, the chef’s personality, value for money, and consistency. That century of independent assessment is what Michelin is now bringing to wine.

Buying Robert Parker
Michelin’s first big move into wine was buying Robert Parker Wine Advocate (RPWA). It took a 40% stake in 2017 and full ownership by 2019.
Robert M. Parker Jr. changed wine criticism in the late 20th century. His pioneering 100-point rating scale, introduced in the 1970s, gave buyers a simple measure of quality and quickly became the global standard. A high Parker score could make a producer famous, influence market prices, and even steer winemaking styles globally, giving rise to the controversial term “Parkerization.”
With RPWA, Michelin gained decades of invaluable data, a revered team of expert critics, and a dedicated global subscriber base. It also took over the only other rating system in the world with a comparable level of influence and trust. As Michelin CEO Florent Menegaux put it, “The Michelin brand is much more powerful” than Robert Parker.

How the Michelin wine rating works
Michelin released its first wine ratings on 8 September 2026, for Bordeaux. It rates producers rather than individual wines, and uses grapes instead of stars.
- Three grapes: exceptional producers whose wines can be approached with complete confidence.
- Two grapes: outstanding producers of remarkable quality and consistency.
- One grape: high-quality producers making wines of character.
- Selected: trusted producers with consistent quality.
Of the 83 Bordeaux estates in the first selection, 9 received three grapes, 16 two grapes and 37 one grape. Inspectors assess five criteria: agronomy, technical mastery, identity, balance and consistency (Michelin, September 2026).
We wrote the predictions below in October 2025, before launch. Most turned out right: a three-tier symbol, and ratings for producers rather than bottles.
- The Power of Anonymity: Just as its restaurant inspectors operate in secrecy, paying for their own meals to ensure unbiased reporting, Michelin will deploy a dedicated team of anonymous wine experts. This commitment to independence is a direct response to a wine industry that can, at times, be criticised for its close ties between critics and producers. Anonymity is Michelin’s strongest claim to credibility.
- Beyond the 100-Point Scale: The trade expected Michelin to move away from Parker’s 100-point scale. It was likely to introduce a three-tier rating system for wine, mirroring the one, two, and three stars for restaurants and the newly launched “Michelin Key” ratings for hotels. Michelin chose grapes.
- Holistic Evaluation: We expected it to rate producers and regions as well as bottles. In the event, it rates producers.
- Integrated Digital Experience: We expected the wine guide to sit inside Michelin’s app and website. Imagine discovering a three-star restaurant, then immediately seeing its wine list rated with two Michelin Glasses, all within the same trusted app.

What it means for the wine world
Here is what we think changes:
- For Wineries: The New Gold Standard? A top Michelin wine rating could become the most sought-after award in wine, ahead of even a perfect 100-point score from other esteemed critics. This newfound prestige could significantly impact a winery’s global reputation, influence pricing, and drive demand. The risk is another round of “Parkerization”: a concern that winemakers might begin to tailor their styles to appease Michelin’s specific tasting preferences, at the cost of variety.
- For Consumers: Easier choices. Most wine drinkers find the choice and jargon overwhelming. A clear, trusted, globally recognised symbol from Michelin could make choosing easier, and give people the confidence to try new producers and regions.
- For the Industry: More power in one place. This concentrates a lot of power with Michelin. By offering one voice on where to eat, where to stay, and what to drink, Michelin becomes the main guide to luxury food, travel and wine. That raises questions about market influence, the future role of independent critics, and whether such immense power could lead to a homogenisation of taste or a narrowing of industry trends.
- For Hospitality Professionals: Sommeliers, restaurateurs, and wine buyers will have a new benchmark to work with. Aligning with Michelin’s wine recommendations could matter to how their own venue is seen, mirroring how they already operate with restaurant stars.
Michelin started by telling motorists where to stop for lunch. It now wants to tell us what to drink. The first Bordeaux ratings are out and more regions will follow. We will be watching, glass in hand.
Come and taste it
Bar Septimus pours French and Australian wine by the glass alongside artisan cheese and charcuterie at 220 Grenfell Street, Adelaide East End.
